“Whatever it is, the way you tell your brand story can make all the difference.”
Having a brand that is recognisable and consistent across all platforms is vital for building and maintaining a strong brand presence.
All elements should speak the same language and communicate the appropriate style that is inline with your brand ethos.
The best way I find to start the process is to meet in-person or online so we can talk about your business, where you’re at, what you wish to achieve. From there I work out a custom package tailored to the needs of your business.
The following elements form part of Brand Development: (The essentials)
- Consultation + Questionnaire
- Brand Moodboard
- Logo, Icon & Submarks
- Colour Palette (Pantones, RGB, HEX, CMYK)
- Fonts Selections
- Backgrounds / patterns
Basic Brand Style Guide or Brand Board option (Quick overview of your brand assets)
Additional deliverables that can be added:
Print Collateral - business card, letterheads, brochure, labels, packaging, stationary, print advert etc.
Digital Designs - e-mail signature(static), Electronic Letterhead, Iconography, social media design, digital flyer/advert, web banners, electronic PDF’s etc.