Brand identity revamp for Creative CFO, a progressive and innovative financial support service assisting hundreds of SMEs to build sustainable businesses.
The visual identity is anchored by a deep navy, harmonizing with the broader color palette to communicate stability, professionalism.
For the revamp, they needed a simplification and modernization of their current logo concept/design, while still preserving the vibrant personality of the company. The goal was to balance humanistic elements with the analytical, finance-driven feel.
The new logo was rolled out across their office signage, showcasing the company's revamped visual identity.